Rutherford Roofing based in Cambridgeshire worked with Outernest to Build their brand Identity and Brand Guidelines system.
The Opportunity
Rutherford Roofing is a Cambrigeshire based roofing company. They provide excellent services in roofing sector.
They wanted a professional and cohesive brand identity that build authority, quality, and expertise. Their previous branding lacked consistency and failed to differentiate them from their competitors. The goal was to create a brand that would resonate with both commercial and residential clients while maintaining a personal touch.
“We’re helping Rutherford Roofing strengthen its brand presence and customer trust,” says Ammar Ahmad, Brand Designer at Outer Nest. “A strong brand identity goes beyond visuals—it’s about clarity, consistency, and connection. We’re building a foundation that reflects Rutherford Roofing’s craftsmanship and reliability, empowering them to stand out in a competitive market and grow with confidence.”
The Solution
A cohesive Visual Brand Identity ready for growth
The Result
A stretegic visual identity ready to scale in the industry
The rebrand gave Rutherford Roofing a clear and consistent identity, helping them stand out in the market. The new logo and visual assets created a unified look that resonated with their target audience. Post-launch feedback was overwhelmingly positive, and the updated brand positioned them as a leader in their space.
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