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Blending modern design principles with industry
expertise to build a timeless brand identity.

Rutherford Roofing

Overview
Crafting a Solid Brand Identity for Rutherford Roofing
Rutherford Roofing needed a refreshed identity to reflect their reliability and craftsmanship.
The challenge
Rutherford Roofing wanted a professional brand identity that conveyed trust, quality, and expertise. Their previous branding lacked consistency and failed to differentiate them from competitors. The goal was to create a brand that would resonate with both commercial and residential clients while maintaining a personal touch.

The solution

Through an in-depth discovery and competitor analysis, we crafted a visual identity that combined a modern logo design with a timeless color palette and clean typography. The brand was built around the core values of strength, reliability, and craftsmanship.
The result
A Cohesive Brand Ready for Growth
The rebrand gave Rutherford Roofing a clear and consistent identity, helping them stand out in the market. The new logo and visual assets created a unified look that resonated with their target audience. Post-launch feedback was overwhelmingly positive, and the updated brand positioned them as a leader in their space.

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