Blending modern design principles with industry
expertise to build a timeless brand identity.
Rutherford Roofing

Overview
Crafting a Solid Brand Identity for Rutherford Roofing
Rutherford Roofing needed a refreshed identity to reflect their reliability and craftsmanship.
The challenge
Rutherford Roofing wanted a professional brand identity that conveyed trust, quality, and expertise. Their previous branding lacked consistency and failed to differentiate them from competitors. The goal was to create a brand that would resonate with both commercial and residential clients while maintaining a personal touch.
The solution
Through an in-depth discovery and competitor analysis, we crafted a visual identity that combined a modern logo design with a timeless color palette and clean typography. The brand was built around the core values of strength, reliability, and craftsmanship.





The result
A Cohesive Brand Ready for Growth
The rebrand gave Rutherford Roofing a clear and consistent identity, helping them stand out in the market. The new logo and visual assets created a unified look that resonated with their target audience. Post-launch feedback was overwhelmingly positive, and the updated brand positioned them as a leader in their space.
Testimonials
“I’m very much satisfied! Gentle communication, professional and original designs. All you need to level up your business look.”

Zohra Ait-Fath
Brussels, Belgium
Testimonials
“I would highly recommend Outernest, very friendly provided the best service at a great price, very pleased, thank you so much!”

Sam Forsythe
Spartan Motor Group, UK
Testimonials
“Really happy with my design
that they come up with I will definitely
be using them again for my clothing brand”

Dilwyn Jones
United Kingdom
Testimonials
“I would definitely recommend
Outernest, They were very helpful and I love my new logo. I will use them again in the future!”

Cassie Kennedy
United States
Testimonials
“Great experience working with Outernest, quick with no hassle!
Will continue to use them.
Thank you!”

Edward Terrazas
Director at Terralux Fit
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