Rutherford, a trusted Roofing company in Cambridgeshire, collaborated with our Outernest agency to redesign their Brand and Visual Identity.
The Opportunity
Rutherford, a Cambridgeshire-based roofing company that provides all services related to the roofing sector.
They wanted a brand identity that felt relatable and professional, an identity that conveyed their company’s hard work, honesty, and quality. Their old branding lacked consistency and didn’t show the true potential of their business. The main idea was to design a brand that resonates with both its commercial and residential targeted clients.
“We are helping Rutherford Roofing build a brand that people instantly trust,” says Ammar Ahmad, Brand Designer at Outernest. A strong brand identity gives clarity, connection, and consistency to your brand. We are designing a base that reflects Rutherford Roofing’s values and expertise, for reliable and sustained growth.”
The Solution
A Visual Identity that finally matches their Brand Ideology
After understanding Rutherford Roofing’s brand story, analyzing their target audience, and seeing how their team work, we moved into designing the visual identity. It combined a rustic, classic typeface logo design, a blue and gold-yellow color palette, and a mix of GOBOLD and handwritten script fonts. Every detail was built around three things that outlined their business’s value: friendliness, reliability, and craftsmanship.
The Result
A Renewed Visual Identity Ready for Company's expansion
The refined visuals gave Rutherford Roofing a new look that they felt proud of. It gave them an improved and instantly recognizable identity in the market. Post-launch response was full of excitement, and now the updated brand is seen as one of the most dependable names in the area. Moreover the new brand identity gives them a more professional and trustworthy image.
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